Origo Coffee: Crafting the Perfect Coffee Experience

As part of a collaborative project in China, I had the opportunity to design several key elements for Origo Coffee, an Italian coffee brand known for its exquisite taste and innovative brewing tools. My work focused on creating visually compelling designs and user-friendly interfaces for 3D products such as a grinder, a dripper, a coffee machine, and a black mirror.

The grinder is designed to grind coffee beans to a consistent size, ensuring optimal extraction and flavor. The dripper allows hot water to flow over the coffee grounds slowly, enhancing the coffee's rich aroma and flavor. The kettle heats water to the ideal temperature for brewing, ensuring a perfect cup every time. The black mirror serves as a base to hold the dripper and maintain the coffee's temperature during brewing.

This project extended beyond design—our goal was to introduce these products to a wider audience through platforms like JD.com and WeChat. By leveraging a thoughtful visual strategy and optimizing the user interface, we achieved a sales increase of 20% to 30%. This success reflects my ability to blend aesthetics, functionality, and strategic market positioning to deliver tangible results.