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2019

Christian Louboutin

Louboutin 3D Highheels Integration for Chinese New Year Campaign

Front End Development

Art Direction

Branding & Identity

Client   / 

Christian Louboutin

As a UI/UX designer, I led a collaborative project inspired by the luxury brand Louboutin, combining design and 3D modeling to create an innovative experience. Working closely with 3D developers and artists, I ensured seamless integration of the iconic shoe model with my custom design. My process included creating detailed sketches, conducting in-depth user behavior research, and designing an intuitive interface to enhance engagement.

This project was successfully deployed on platforms like WeChat and JD.com to promote the shoes during Chinese New Year. The result was a visually captivating and user-centric campaign that celebrated the elegance of Louboutin while delivering a cutting-edge digital experience tailored to the target audience.

See the project here :
https://cdn.weshape3d.com/w3d001/1009/web/index.html

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