
2018
Beijing Opera: A Fusion of Tradition and Technology
This project celebrates the grandeur of Beijing Opera, blending its cultural richness with innovative digital tools to create an immersive experience. My role encompassed art direction, photography, and the seamless integration of UI/UX design with 3D models, working closely with a multidisciplinary team.
3D
Branding & Identity
Website Design
Art Direction
Client /
Beijing Opera
Role: Art Direction, Photography, and UI/UX Design Integrated with 3D Modeling
Key Contributions:
Art Direction and Photography: I oversaw and executed the creation of key visual elements, ensuring every detail reflected the vibrant and theatrical essence of Beijing Opera. From framing shots to color selection, every decision was inspired by traditional Chinese culture.
UI/UX and 3D Integration: I collaborated with 3D artists, designers, and marketing specialists to merge visual, interactive, and narrative elements into a cohesive digital experience. This included optimizing models and designing smooth transitions to enhance user navigation.
Cultural Research: I immersed myself in Chinese traditions, studying iconic characters, costumes, and stage settings to ensure an authentic and respectful representation of this cultural heritage.
Interdisciplinary Collaboration: I worked alongside 3D artists, graphic designers, marketing teams, and models to bring every element of the project to life, ensuring a unified artistic vision.
The result was a digital experience that combines the aesthetics and storytelling of Beijing Opera with a modern, user-friendly interface, connecting audiences to this millennia-old tradition through a contemporary lens.
This project stood out not only for its technical complexity but also for the cultural depth it brought to the creative process, serving as a testament to how art and technology can converge to preserve and reimagine cultural traditions.
Click here https://cdn.weshape3d.com/w3d001/1038/web/index.html to see the project or scan de QR code














